Whether you're opening your first location or operating multiple franchise territories, DTMA helps franchise brands and franchise owners build stronger local marketing systems, generate higher-quality leads, improve follow-up, and create scalable growth.
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Choose the story that best matches where your business is today — and see how DTMA has already helped franchise owners just like you.
Restore Hyper Wellness
New Store Opening
Opening a new franchise location is exciting — but also one of the most important moments for long-term success. DTMA partnered with Restore Hyper Wellness to develop a repeatable New Store Opening (NSO) playbook that helped launch more than 100 locations. Our strategy focused on building awareness before opening day, generating excitement in the community, and converting leads into founding members before the doors even opened.
Every new location needed a launch that generated real momentum — not just a soft opening. The brand needed a repeatable NSO system every franchisee could plug into.
100+ Restore locations supported · 100+ founding members before grand opening · A repeatable launch playbook now used across the entire system.
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How DTMA helps
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How DTMA helps
Gameday Men's Health
Growing Existing Franchise
Lead quantity wasn't the issue. Lead quality and follow-up were. DTMA completely shifted the marketing strategy by implementing full-funnel Meta campaigns focused on attracting more qualified patients instead of simply generating volume. To improve conversions even further, we introduced AI-powered follow-up and appointment setter services so franchise owners could spend less time chasing leads and more time serving patients.
Locations were drowning in low-intent leads and losing qualified prospects to slow follow-up. Volume was hiding a conversion problem.
Higher lead quality, faster response times, and more qualified opportunities booked — without spending more on ads.
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VIO Med Spa
Scaling Growth
Every franchise owner wants to outperform the network. DTMA partnered with a VIO Med Spa franchisee to create an integrated growth strategy using Meta advertising, Google Ads, SMS marketing, and ongoing optimization. The result was stronger lead generation, improved follow-up, and recognition as one of the top-performing locations within the franchise network.
The location was performing — but plateauing. Corporate benchmarks were being met, not beaten. The owner wanted top-of-network results.
Ranked #9 in the network out of 65 locations · Top-tier lead quality · A repeatable integrated growth model.
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How DTMA helps
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How DTMA helps
CorePower
YogaGrand Opening
Launching in a brand-new market requires more than advertising. It requires momentum. DTMA helped a CorePower Yoga location build awareness before opening through strategic local marketing campaigns designed to generate excitement and early memberships. By opening day, the studio welcomed more than 250 founding members.
Zero brand recognition in a new territory and a hard opening date to hit. Awareness needed to be built from scratch — fast.
250+ founding members at grand opening · A successful new-territory launch · A launch model ready to replicate.
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Corporate Strategy
step 02
Local Marketing
step 03
Lead Generation
step 04
AI Follow-Up
step 05
CRM
step 06
Appointment Setting
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Reporting
step 08
Growth
Whether you're preparing for a grand opening, looking to improve lead quality, or ready to become one of the top-performing locations in your network, DTMA can help you build the strategy to get there.