In today’s digitally driven industry, potential clients turn to the internet when searching for contractors, builders, or renovation services. Our construction-focused digital marketing services help you build credibility, generate high-quality leads, and grow your market presence.
OUR APPROACH
At DTMA, we go beyond traditional marketing services—we become a strategic partner in your construction company’s growth. Acting as your Fractional CMO, our team ensures your marketing dollars are invested wisely, driving measurable results. While our 7-Step Marketing System provides a comprehensive approach, we understand that not every business needs every service. That’s why we tailor our strategy to fit your unique goals, whether it’s optimizing your website, improving SEO, running high-converting ad campaigns, or implementing a CRM to enhance client retention.
More than just a vendor, we take ownership of your marketing initiatives, managing the rollout, tracking performance, and continuously refining strategies for maximum ROI. Our hands-on approach means you don’t have to navigate marketing alone—we handle the execution while you focus on delivering quality customer care. With transparency, data-driven decisions, and a dedicated team behind you, DTMA ensures that your company not only attracts more clients but sustains long-term growth in an increasingly competitive market.
Each step in our 7-Step Construction Marketing System is designed to bring tangible ROI to your business—whether it’s booking new clients, reducing marketing waste, or increasing retention.
STRATEGY
THE BLUE PRINT FOR SUCCESS
Why It Matters: Without a well-defined strategy, marketing efforts can be disjointed and ineffective. Our strategic approach ensures every marketing dollar is spent efficiently as we monitor overall marketing initiatives.
ROI Impact:
- We analyze client demographics, local competition, and industry trends to position your business as the top choice.
- Data-driven decision-making reduces wasted spend and maximizes client acquisition.
- A customized strategy aligns marketing efforts with business goals, ensuring sustainable long-term growth.
- Many creative tactics and approaches.
WEBSITE
YOUR 24/7 CLIENT CONVERSION MACHINE
Why It Matters: A website isn’t just a digital brochure—it’s your most powerful client acquisition tool.
ROI Impact:
- We build high-converting, mobile-optimized websites designed to turn visitors into business leads.
- Features like online scheduling, click-to-call, and lead capture forms make it easy for new clients to take action.
- A fast, user-friendly experience reduces bounce rates and increases lead volume.
SEO
GET FOUND WHEN CLIENTS ARE SEARCHING
Why It Matters: 75% of web users never scroll past the first page of Google. If your business isn’t ranking at the top, you’re losing clients to competitors.
ROI Impact:
- Our local SEO strategies help you rank higher in Google searches, driving consistent, organic traffic without ongoing ad spend.
- We optimize for “contractor near me” and other high-intent keywords that lead to more contracts.
- Increased online visibility means more meetings, more calls, and more business opportunities with no additional advertising cost.
CONTENT
EDUCATE, BUILD TRUST, AND CONVERT
Why It Matters: Home or business owners choose a construction company they trust. Quality content positions you as an expert while also improving SEO rankings.
ROI Impact:
- We create high-value blogs, videos, FAQs, and before/after case studies that answer common client questions and reduce barriers to submitting an inquiry.
- Engaging content nurtures leads and keeps your business top-of-mind.
- Well-optimized content boosts SEO rankings, leading to long-term client acquisition at no additional cost.
BUILD RELATIONSHIPS & CLIENT LOYALTY
Why It Matters: Social proof and word-of-mouth influence client decisions. A strong social presence drives engagement and referrals.
ROI Impact:
- We manage your Facebook, Instagram, and Google Business Profile to keep your business active and engaging.
- Positive client reviews and success stories build credibility, leading to higher conversion rates and more referrals.
- Targeted social posts increase brand awareness and drive traffic back to your website.
PAID ADVERTISING
INSTANT CLIENT ACQUISITION
Why It Matters: SEO and content take time to build momentum, but paid ads generate immediate client leads.
ROI Impact:
- Google Ads & Meta Ads put your business in front of people actively searching for a general contractor or a builder.
- We optimize ad campaigns for maximum lead quality, ensuring managed cost-per-client acquisition.
- Retargeting keeps your business top-of-mind for potential clients who didn’t book the first time.
CRM
AUTOMATE & MAXIMIZE CLIENT RETENTION
Why It Matters: Most contractors lose leads by failing to follow up. A CRM makes sure every inquiry gets a response—fast. From initial interest to post-project follow-up, automation ensures nothing slips through the cracks.
ROI Impact:
- Automated meeting reminders, follow-ups, and recall campaigns improve long-term client retention.
- Personalized email and SMS campaigns turn one-time clients into lifelong customers.
- A well-managed CRM keeps track of clients’ interactions, making communication seamless and professional.
- STILL HAVE QUESTIONS? WE’VE GOT ANSWERS.
How soon will I start getting leads from online marketing?
Results depend on your starting point and the channels we deploy. Paid advertising (such as Google Ads or Meta Ads) can generate qualified leads in as little as 1–2 weeks after campaign launch. SEO and content marketing typically take 3–6 months to build strong organic visibility, but offer long-term, sustainable returns. Our strategy blends short-term lead generation with long-term growth so you can start seeing new project inquiries quickly, while building a foundation that keeps leads coming for years.
What types of contractors do you work with?
We specialize in digital marketing for the construction and skilled trades sector, including:
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General contractors
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Home remodelers
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Roofing and siding companies
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Plumbing and HVAC contractors
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Electrical contractors
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Kitchen and bath specialists
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Concrete and foundation companies
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Commercial construction firms
Whether you’re a solo operator looking for consistent local jobs or a regional contractor scaling your service area, we tailor strategies to your size, trade, and market.
I’m already on Google—why do I need ads too?
Showing up organically is a strong start, but Google Ads places you at the top of search results, above even the top SEO listings. This means you reach homeowners, property managers, and developers precisely when they’re ready to hire. Ads also allow you to target specific high-profit services (e.g., “garage conversions” or “commercial HVAC install”) and control the volume of leads based on your workload.
Running both SEO and paid ads ensures you dominate the search page and stay ahead of competitors, especially in high-demand seasons.
What if I already have a website—can you improve it?
Yes. Many contractor websites look fine on the surface but fail to convert visitors into leads. We evaluate your site for speed, mobile optimization, messaging, calls to action, and SEO-readiness. If your site can be improved without rebuilding, we’ll enhance what’s there. If a redesign is the better path, we’ll develop a high-converting, mobile-responsive site that supports your lead-generation goals. Either way, your new or improved website will be built to attract, engage, and convert.
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